A question my students ask me all the time is, “Do I Really Need A Blog?” And the answer is, “YES!”
Now I know why people ask this question. I think I can safely say that most of us don’t actually WANT to write a blog. And why is that? Well, because writing a blog is time consuming and quite frankly, it can get exhausting.
So why not just scrap it then? Well there are actually 2 very important reasons:
1) SEO
Writing a blog is a CRITICAL part of your SEO strategy. When Google (or another search engine) crawls your website, it is looking for relevant keywords and fresh content. If you only have a website and no blog, there won’t be any fresh content and there will be limited keywords. However, if you write consistent blogs, you are CONSTANTLY sending signals to Google that you are the authority on the subject you are writing on. You are adding keywords over and over again and adding fresh content. If you do this CONSISTENTLY, Google will reward you by ranking you for your keywords.
2) Establishes You As An Expert
Another reason a blog is critical, is that your blog lets your target market know you are an expert in your field. For example, if someone goes to a Proposal Planner’s website and they have no blog, they can only review the website and photos. But if they go to YOUR website that has a blog that covers all kinds of Proposal topics, you are going to appear like a true expert in the field. They will also spend way more time on your site because you have so much content on your site that actually helps them with their marriage proposal. And lastly, each blog you write is an opportunity to sell your services.
So now that you know you must include a blog in your marketing strategy, how do you get started? You can start by downloading my FREE resource, Checklist For Your Proposal Planning Marketing Strategy.
Want to take it a step further? Join me in my FREE Masterclass, “3 Simple Secrets You Need To Know To Effectively Market To The Proposal Planning Client.”
