My absolute favorite module of my Proposal Planning course is “Getting Featured In Media.” Why? Well because getting featured in media can really boost your business in ways you may not even know about. I want to talk about some of the ways that being featured in media can really boost your biz.
First, let me define “media.” Media is the main means of mass communication (broadcasting, publishing, and the Internet) regarded collectively. So this means TV, radio, print, and Internet.
When you are featured in media, there are 3 things that can happen that can really boost your biz:
1. Potential Clients Will See The Media
This is probably the number one reason people hope to get PR. When you are featured in a major media outlet, you are going to get your name in front of potential clients. Some of them may contact you right after the feature and some of them will save your information for later. They may even tell their friends about your services weeks or months later in conversation. So the more media exposure you get, the more potential clients will hear about you. Now this is an amazing benefit to be featured in the media, but not the only one.
2. Potential Partners Will See The Media
One of the things that typically happens when you are featured in the media that you may NOT think about is that potential partners will see the media. Now what do I mean by this? Well let’s look at my business The Heart Bandits. After I was featured in New York Times, I had restaurants, jewelry stores, and many other vendors reaching out to me. They emailed me to say they saw my feature and they wanted to collaborate with me. Creating a partnership can not only boost your sales, but can get you in front of a whole new audience.
3. Other Media Outlets Will See The Media
Unless you have been featured in a lot of media, this may never even cross your mind. But when you are featured in major media, there is a high probability that other media outlets will see it. Again, let’s take my company as an example. After I was featured in Good Morning America, I was contacted by the Oprah Network, Time Magazine, and LA Times. They wanted to feature me as well!
All of these reasons are EXACTLY why I urge all of my students to try to get media when they launch their Proposal Planning businesses or services. Not only that, but I walk them through my PROVEN techniques on how to get featured. And believe me, they work.
Just ask my student Jasmine from Jasmine Rose Events who just emailed me that she is going to be featured in The Boston Globe and she JUST LAUNCHED!!!!
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