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Confidently Launch

Pop-Up Wedding Packages

Without feeling overwhelmed about marketing, stressed about how to create the packages with vendors, or frustration about where to start

Michele Velazquez proposal planner
If you’re in the wedding Industry and looking to pivot your business, generate a new stream of revenue, and diversify your income, then you already know that you need to start offering Pop-Up Wedding packages.

I’m not here to tell you what you already know!

You probably also know that Intimate Weddings are a huge trend right now so now is the perfect time to claim your stake in a fast growing industry.

Here is what you might not know:

Even if you are lucky enough to have your own profitable wedding business, adding Pop-Up Wedding services can:

Provide A Stream of Revenue During Wedding Off-Season

Pop-Up Weddings don’t really have an off-season. This means that you have an incredible opportunity to earn an entirely new stream of revenue while the wedding season is slow.

Help You Pivot Your Business

During the unique situation our world is facing right now, a pop-up wedding can help you still earn revenue even though large scale events are on hold right now.

Increase Visibility of Wedding Business

As you begin promoting Pop-Up Weddings and creating partnerships, you will get your business name in front of a whole new audience and increase the visibility of your brand.

Even though the reasons to launch Pop-Up Wedding services are obvious

So many vendors do not ever launch.

Start offering Pop-Up Weddings? Great!

But how do I get started?

Perhaps in your most focused moments, you’ve drafted an outline of your pop-up wedding package.

You’ve added a blurb about your package to your website, told a couple colleagues about it, and gotten all giddy about potential revenue.

If you’re super committed, maybe you’ve even posted a few blogs or social media stories about it.

But even with the best intentions, most Wedding Vendors end up leaving this on their ever-growing “To-Do When I Get Time” list, allowing competitors to swoop in and get an advantage.

Here is why most Wedding Vendors end up never launching Pop-Up Wedding Planning Services:

Without a super clear, step-by-step instruction on how to successfully add Pop-Up Wedding packages to their services AND how to market them, most Wedding Vendors feel completely overwhelmed.

They fall victim to the thought that it will take way too much time to get them up and running or that marketing the package is just way too difficult.

They get frustrated and lose motivation when they don’t see results right away.

Here is why this is crippling:

As a busy Wedding Vendor with clients to serve and wedding marketing to maintain, you literally cannot afford to have this suck up all of your time.

The moment you get overwhelmed or don’t see results from your efforts, you will toss this effort aside and lose the opportunity.

Therefore, properly launching your Pop-Up Wedding services is something that needs to get done right the first time.

And luckily for you, there are very FEW PEOPLE out there doing it right.

In all likelihood, your competitors have either failed at launching Pop-Up Wedding services or they have done so ineffectively and no one is booking them.

Which means, if you get started now, there is a golden opportunity for you to jump in and turn your Pop-Up Wedding services into something profitable.

That IS, if you can avoid making the same mistakes your competitors are making.

The 3 Biggest Reasons Most Wedding Planners

Do Not Successfully Launch Pop-Up Weddings

(and how to guarantee that you do!)

1)

They don’t know how to create the partnerships and packages

If you have never created Pop-Up Wedding packages, it can seem overwhelming.

How do you build the team? How do you present this opportunity to venues? How do you price the package?

There are so many unknowns and you don’t want to make a mistake.

In Pop-Up Wedding Formula™, I walk you through every single step you need to create the packages. I take all the guesswork out of it so that you can just focus on moving your new service forward.

2)

They don’t know how to market the packages

You’ve given thought about how to market to someone looking to plan a Pop-Up Wedding. But you get overwhelmed when you think about how to put it all into action.

How do you speak to this client? Where do you find them? Should you target them on Instagram, Facebook, or your blog?

All of these questions are important, and they all have their place. But knowing which order you need to explore these questions and how their answers stack upon each other to build the perfect marketing strategy is critical. What you need is a “first do this, then do that” simplified Pop-Up Wedding Planning strategy that will give you the momentum and confidence you need to succeed.

3)

They Never Get Started Because They Think It Takes Too Much Time

Adding Pop-Up Wedding Planning services to your existing business isn’t super time consuming, but it does indeed take some time.

How will you find the time to add this when you already have so many clients? How can you find extra hours in my schedule when you are already working to your max capacity?

The time is there, if you make room for it. And it isn’t budgeting time that really scares us entrepreneurs, it is WASTING time that does. Scheduling time won’t seem so daunting if you know exactly what you need to be doing during that time and it specifically moves you towards your goal.

Unfortunately, most entrepreneurs treat adding Intimate Wedding services as just another thing on their to-do list that they will get to when they have time. But the truth is, if you want to really see the results that Intimate Wedding services can provide, you have to make time for it.

It’s time to get intentional, schedule the time on your calendar, and march forward. Getting committed and started is the first step.

Even though Pop-Up Wedding Planning is a quickly growing industry and the potential to make revenue is huge, many will miss out on this opportunity.

And the main reason why is that because even though the barrier to entry is LOW,

The barrier to EFFECTIVE EXECUTION is high!

But as long as you can avoid the same mishaps that your competitors are making, the path is paved for you to create profitable Pop-Up Wedding Planning services.

One that allows you to pivot your business model, earn an additional stream of revenue, and diversify your income.

The key to all of this is effectively adding Pop-Up Wedding Planning services to your assets and a marketing strategy that converts.

And with your permission, I would love to show you how to create that.

Introducing

Pop-Up Wedding Formula™

The complete implementation guide to successfully add and market Pop-Up Wedding Planning services and start earning additional revenue.

I’ve taken everything I have learned over the last several years about Pop-Up Wedding Planning and marketing pop-up wedding packages, and channeled it into a comprehensive, step-by-step implementation plan teaching you not only how to effectively start offering Pop-Up Wedding Planning packages, but to actually EXECUTE a marketing strategy that provides results.

You will learn the strategies behind everything you do but also receive a step-by-step plan to add Pop-Up Wedding Planning services, advertise your new venture, and create an effective marketing strategy.

The end result: You will have a new stream of revenue that will be in place and ready to start making you money for the remainder of your Wedding Planning career.

Michele Velazquez proposal planner

Pop-Up Wedding Formula™

is the only course of its kind that:

Teaches You How To Quickly Launch

Time is a hot commodity. I show you how to launch Pop-Up Wedding Planning services quickly and effectively

Provides You A Complete Marketing Plan

No filler, no fluff. I teach you exactly what you need to do to start getting Pop-Up Wedding Planning clients and start earning additional revenue.

Walks You Through Planning Process

When you start receiving clients, you will need to know how to handle them. I teach you Pop The Knot’s very simple method of how I interact with the client and finalize the pop-up wedding.

Here’s how it all breaks down

Module 1:

Discover Your Place In The Intimate Wedding Market

Before you can offer your Intimate Wedding Planning services, you need to determine what kind of Intimate Weddings you want to plan and what kind of client you want to serve. This is critical for knowing who your target market is, how to create messaging that appeals to them, how to brand your services, and how to interact with them on social media.

Here you will learn about the different types of Intimate Weddings there are and you will decide on your Intimate Wedding niche.

Highlights:

  • Learn the differences between microwedding, pop-up wedding, and elopement
  • Explore the pros and cons of each of these segments in the Intimate Wedding Market
  • Learn the importance of choosing a niche and discover how you will stand out in the Intimate Wedding industry
  • Determine what your Intimate Wedding niche will be by using the provided examples and worksheet

Module 2:

Decide On Your Business Model

Once you have chosen which Intimate Wedding services you want to offer, as well as your niche, you need to start finalizing your business model.

Here you are going to dive in and see different options you can use to construct your offer, learn the different vendors you will need to create partnerships with for your offering, and how to create your Terms & Conditions.

Highlights:

  • Learn the difference between the Shared Wedding Style & Open Calendar model
  • Explore the pros and cons of both models
  • Gain an understanding of “Forced Vendor” vs “Open Choice”
  • Take a close look at pros and cons of each option
  • An in-depth review of the typical vendors used for each segment of Intimate Weddings
  • Discover why you need Terms & Conditions
  • Review important Terms & Conditions you need to consider

Module 3:

Create The Partnerships

Once you have decided on your business model and what vendors you are going to work with, it is time to create the partnerships necessary in order to create Intimate Wedding packages.

Here you are going to find out exactly why you need a database and how to create one, the importance of “all inclusive rates “, and how to create agreements with partners.

Highlights:

  • Explore why you need a vendor database
  • Learn the 4 Easy Steps needed to create your vendor database
  • Discover why it is critical to get All Inclusive rates from vendors
  • Uncover why you need an agreement with you vendors
  • Review tips on creating an agreement

Module 4:

Pricing Your Services

Once your database is complete, you are ready to finalize your pricing. Pricing is one of the most important parts of creating your Intimate Wedding packages.

Here you are going to learn how to determine your markup and how to use my Pop-Up Wedding Pricing Formula to create final pricing.

Highlights:

  • Learn the 2 step process to determining your markup for the base package
  • Discover how to determine your markup for upgrades
  • Review the Pop-Up Wedding Pricing Formula for the packages

Module 5:

Update Your Assets

Now that you have the packages created, it is time to make it official and effectively add Pop-Up Wedding Planning services to your assets, so that you can actually attract clients!

Here you are going to find out exactly where you should advertise your Intimate Wedding services on your website, social media, and other assets and what mistakes you need to avoid when adding the service.

Highlights:

  • Learn the 2 options for how you can present your offering and the pros and cons of each
  • Examine the framework for selling packages on your website
  • Discover the reasons why you may not want to sell on your website and instead promote the offer directly to the customer

Module 6:

Marketing

Without an effective marketing strategy, everything we have done so far will not matter. The key factor in getting Intimate Wedding clients NOW is creating marketing that truly speaks to who they are.

In this section, we leave no stone unturned as we reveal all marketing strategies that we have used over the last few years. You will learn the irresistible marketing and SEO strategies that will effectively attract your target market and turn them into customers.

Highlights:

  • Officially launch your Intimate Wedding services and claim your stake in the industry
  • Implement our Intimate Wedding Social Media Method
  • Discover critical Intimate Wedding Hashtags and Keywords
  • Access our social media and blog content calendar
  • Learn our Intimate Wedding Blog & SEO Strategy
  • Receive 15 blog topics to get you started
  • Uncover how to leverage your existing relationships and turn them into your ambassadors

Module 7:

Pop-Up Wedding Planning Process

When you get your first client, you are going to want to know how to take them through the onboarding process to the final itinerary. I have you covered! In this module I share my email sequence that I send out when clients book, all the way through the final itinerary. I also share how I finalize the bookings with the vendors. Highlights:
  • Learn all about how to manage the Intimate Wedding bride’s expectations
  • Uncover Pop The Knot’s 3 Step Intimate Wedding Planning Process
  • Receive the emails and forms that I use to complete the process

Bonus:

Secret Hack To Getting Your Pop-Up Wedding Packages Up In One Week

With this bonus, I am going to show you a secret hack that will help you get your packages up and running in a week. You won’t have to wait until you hear back from all of your venues and vendors to start earning revenue, generating buzz, and start ranking for your target keywords!

2nd Bonus:

Private, Members Only Facebook Group

You are not in this alone. With this bonus, you will have access to my private, members only Facebook Group. This will provide you a Community to share your launch experience with plus Accountability to make sure you stay motivated and on track. I also am part of the group and I host Facebook Lives and will be available to answer questions.

3rd Bonus:

10 Places you Can Promote your Pop-Up Wedding Business For Free

One of the things I really struggled with when I launched my pop-up wedding business was getting the word out.  With this bonus, I provide you 10 places you can promote your pop-up wedding business for FREE!

4th Bonus:

10 Enhancements You Can Add To Your Packages To Increase Your Profit

Think the profit margin is small on pop-up weddings?  With each upgrade your client purchases, your profit goes up and up.  With this bonus I share with you 10 enhancements that you can add to your pop-up wedding packages to drive up your profit.

More Surprise Bonuses!!

Money back guarantee

Plus you’ll be backed by our
Pop-Up Wedding Formula Promise!

If you’re on the fence, I want to give you every opportunity to put the Pop-Up Wedding Formula into practice and see how easy it can be to start offering AND marketing Pop-Up Wedding services.

That’s why I am offering you a 60 day money back guarantee.

In 60 days you will have plenty of time to have added Intimate Weddings to your assets and started your consistent Intimate Wedding marketing strategy.

If at the end of 60 days, you don’t feel confident that the marketing strategies you have in place have put you on the path to success, simply reach out to me at info@theheartbanditsacademy.com, show me you’ve put in the work, and I will return your investment.

Here is what you are getting when you enroll today

Pop-Up Wedding Formula™

($1997 Value)

Includes

  • The Complete Pop-Up Wedding Formula™ Training Program (7 Training Modules from adding Intimate Wedding Packages to Launching) Audio, PDF, SWIPE Files, & Templates
  • Secret Hack To Getting Your Pop-Up Wedding Packages Up In One Week (Value $97)
  • Private Members Only Facebook Group – With this bonus, you will receive community + accountability. You will have access to me in that private, members only Facebook Group so that I can clarify and/or troubleshoot with you (Value $597)
  • 10 Places you Can Promote your Pop-Up Wedding Business For Free – With this bonus, I tell you 10 places where you can promote your pop-up wedding business at no cost  (Value $197)
  • 10 Enhancements You Can Add To Your Packages To Increase Your Profit – With this bonus I share with you 10 upgrades that you can offer on your pop-up wedding packages to drive up your profit (Value $97)
  • More surprise bonuses!

That’s a real world value of $2985

But because I am super excited to welcome you into Pop-Up Wedding Formula™, I am giving you the opportunity to enroll in Pop-Up Wedding Formula today for the special introductory price of just

Pop-Up Wedding
Formula ™

$497

($2985 Value)

FAQ's

Here are the questions our most successful students have asked before joining Pop-Up Wedding Formula:

1) How much time do I have to commit to getting started?

Pop-Up Wedding Formula is a self paced implementation plan so you can work whatever hours your schedule allows.

I make recommendations throughout the modules to keep you on track and moving forward, but you are able to choose how much time to dedicate to each action item.

But here’s the thing, so many wedding vendors never get started launching Intimate Wedding services because they don’t feel they have the time. But the reality is that the time it takes to build the actual framework to get started isn’t overwhelming. And once you get the framework in place, you simply have to schedule time in to market the services.

And here is the best part. Once you have the packages created and the tools in place to market to a bride looking for Intimate Weddings, it won’t feel scary or overwhelming anymore. In fact, it will feel easy and totally doable and you will find it manageable to schedule in the marketing time.

2) I am used to planning full weddings, but I have no idea how to approach vendors and put together All inclusive Intimate Wedding packages. The thought of learning a completely new strategy seems daunting. How will I do this?

This is a common question and in fact, it is one of the biggest reasons people don’t get started. The good news is that in Pop-Up Wedding Formula, I walk you through each part of putting together these packages STEP-BY-STEP, showing you how to use what you already know about the industry, and tweak it to create this new service.

You will feel confident and empowered in your ability to sell Intimate Wedding packages once you have them created.

You will feel incredibly inspired to use your packages to create a new stream of revenue and be excited about getting started!

3) I already put on my website that I sell Intimate Weddings and no one has inquired. Why would this course change anything?

I’m so happy you asked that! Stating that you plan or sell Intimate Wedding packages is a great start, but it is not enough. You have to advertise the packages correctly AND show your target market you understand their pain and that you are an expert at planning Intimate Weddings.

Pop-Up Wedding Formula teaches you exactly how to do that. I teach you exactly how to advertise your offering, how to effectively market your services, and then I show you the strategies that I have used for several years to successfully attract and convert an Intimate Wedding client.

When you have a step-by-step implementation plan in your hands, you will begin to see how each step of launching your Intimate Wedding services builds on each other. Adding Intimate Weddings to your website is only one of many steps needed, and I will personally walk you through the other easy to implement steps.

Pop-Up Wedding Formula™ Is Perfect For You If….

  1. You’re just getting started offering Intimate Wedding services and you want to make sure you knock it out the park using a clear, easy to implement guide.
  2. You have attempted to add Intimate Wedding services but you have not seen the successes you were hoping for.
  3. You are interested in adding Intimate Wedding services but you do not know how to market to this client and you know you need a step-by-step guide to walk you through the process.
  4. You already know how to plan events and adding Intimate Weddings  is a natural extension of your already established talents and brand.
  5. You crave growth and you are ready to start earning an additional stream of revenue using a proven roadmap that will maximize your efficiency.
  6. Your business has plateaued and you know you need to start offering a new service to diversify your income and increase your revenue.
  7. You are tired of chasing leads during off-season and the fact that Intimate Weddings are still planned during that slow period excites you.
  8. You need to pivot your business due to the current global situation and restrictions on crowd sizes.
  9. You are worried about how much time it will take to get started offering Intimate Wedding services and you know that if you want to do this, you need a very clear implementation program that will move you through the processes and motivate you to finally launch!
  10. You feel overwhelmed about launching Intimate Wedding services and really want accountability and a community to walk through this journey with you.
  11. You’re excited to try the Pop-Up Wedding Formula. Even if you have tried and been unsuccessful before, you are currently feeling a new found excitement and sense of empowerment that you can do this; and that this time next year, you will be enjoying the fruits of your labor.
  12. You feel confident that you have 60 days to try it out; you do the work and start feeling confident that the marketing strategies you have in place have put you on the path to success or you contact me for a refund. Easy peasy!

If you said YES to 6 of the questions above, I can’t wait to see you inside of Pop-Up Wedding Formula!

Pop-Up Wedding Formula™

Pop-Up Wedding Formula™

$497

($2985 Value)​