This week one of my companies, The Heart Bandits, was featured in Brides Magazine. The article was called, “6 Major Proposal Mistakes to Avoid, According to Experts.” In the article, I am cited as the expert in Proposal Planning. Every time an article like this comes out, at least one of my peers shoots me a text or email to ask me how I got featured in XYZ. And my answer to them is that the magazines, websites, and media COME TO ME!
But it wasn’t always that way. There are a lot of things that I had to do to establish myself as an expert in the Proposal Planning and Pop-Up Wedding Industry. I teach you many of these steps in my courses that are going to be LIVE in February!! Sign up for the waitlist here.
For now, here are 3 free tips on how you can establish yourself as an expert in your field.
Actually Become An Expert
This may seem obvious but when wondering how you can get featured in media, you have to really ask yourself, “Am I actually the most knowledgeable person in my field about this subject matter?” If not, you need to become one. Take courses on the subject matter, read all of the blogs and interviews you can find, follow all the leaders in the industry on social media, and stay on top of all of the trends. If you are in a competitive space, try to niche down so that you are the expert at a specific niche in your market. Or become an expert in your field in your city specifically. That way, when someone starts looking for an expert in your field or area, they are lead to you.
Show Your Expertise
Once you feel like you truly are the expert in your industry, start showing that off in your social media and blogs. When you start sharing valuable tips and content on social media, so many great things happen. You start to seem like an expert in your field, people start sharing your content, people start following you, and most importantly, people start seeking you out when they are in need of your services or when they want to feature your service in the press.
By now, you know I am a HUGE believer in the power of SEO. When clients or journalists look for an expert in your field, they are looking in one of two places; Google or Social Media. I’ve already talked about showing your expertise on social media. To show your expertise on your website, you are going to blog about your expertise in a way that benefits your reader. In turn, you will eventually establish yourself as an expert to Google who will start rewarding you with rankings. SEO tips and tricks is a huge focus in my courses for this specific reason.
Get Media
The most powerful way to show you are an expert in your field is to be published somewhere. If you can get featured in major media, you will instantly have clout not just with your clients but with other media. And it completely snowballs. For example, I got featured in New York Times very early on after I started my business. Did I get clients from that interview? Absolutely. But what’s more is the other big things happened. Good Morning America saw the article and wanted to interview me. Hotels saw it and wanted to partner with me. When you finally get a major piece of media, a lot of things can change.
And that is why one of the Modules in my courses focuses on how to get media. Because getting media can create such big opportunities for your business. And the truth is, it really isn’t that hard to get.
