If you have been following any of my companies (The Heart Bandits or Pop The Knot), then you already know that planning intimate events are my jam. I focus on planning marriage proposals for 2 and pop-up weddings for 25 guests or less. Being a planner specializing in intimate events is good for many reasons, but today, I want to focus on one important reason.
Intimate events are extremely popular during the holidays.
Marriage proposals are very popular between November-February. In fact, most people refer to these months as “engagement season” or “proposal season.” There are a few reasons that people love to propose during the holidays.
- Time Off Work – People that are proposing like to take time off to travel for their proposal or even to celebrate. During the holiday season, they already typically have time off.
- Be With Family – Holidays are a time for family. So if a client wants to propose in a way that includes family members or even wants to celebrate with family after, the holiday months are the perfect time to propose.
- Perfect Time To Create A Memory – The holiday season is all about creating memories. People already tend to look back and reflect on their special holiday memories so proposing during that time makes complete sense.
- Engagement Rings On Sale – Many stores offer holiday engagement ring specials giving people even MORE reasons to propose during the holidays.
Likewise, pop-up weddings (which are another way to diversify your business) are also pretty popular during the holidays. The reason being is that the target market for pop-up weddings are brides that are NOT looking for traditional weddings and ARE looking for a deal. So many of them choose to get married during off-season. Additionally, these brides love to have their pop-up wedding during this time too for several reasons:
- Get A Deal On The Venue – Wedding venues can be more affordable during the holidays when it is not wedding season. One caveat is if the venue also caters to holiday parties. However, not all wedding venues do that so you can definitely get a great deal during this time.
- Get A Deal On The Dress – Many bridal stores have sales on wedding dresses during “off-season” so a bride on a budget can find a great pop-up wedding dress for a bargain.
- Time Off Work- Most couples looking to get married want to take some time off of work for their wedding. Since they already typically get some time off during the holidays, this makes it the perfect time to say “I Do” with a pop-up wedding.
- Be With Family- Many couples want their families at their pop-up weddings and many families get together for the holidays.
So what are you waiting for? If you are ready to find out how you can diversify your income in your wedding business, check out these FREE downloads!
Free Download, “3 Reasons You Must Add Proposal Planning Services To Your Business Now.”
Free Download, “The Ultimate Guide to Selling Pop-Up Wedding Packages.”
