Create Your Business Legacy

A person’s legacy is about the richness of the individual’s life, including what that person accomplished and the impact that he or she had on people and places. Some examples of leaving a personal legacy would be having children or dedicating your life to a social cause.

But for us entrepreneurs, we have a special opportunity to also leave another kind of legacy. We have the chance to create a business that will leave a legacy. Today, I want to share my story of how I feel I have done that, in hopes that it will help inspire you to determine what kind of business legacy you can leave.

When I was a little girl, I created a neighborhood circus. I put together the talent, I sold tickets to my show, and I turned my first profit. From that moment on, I knew I wanted to be an entrepreneur. I spent my whole adult life chasing that feeling. I worked in the corporate world but my mind was always racing, thinking of new business ideas and daydreaming about being my own boss. I had a lot of bad ideas, some good, and some even moderately profitable.

But everything changed when my now husband proposed to me. I didn’t think the proposal was that great and I asked him why he chose to propose to me that way. He told me that there weren’t any resources out there to help men proposing (this was 11 years ago) and a lightbulb went off. I told him I wanted to start a Proposal Planning company and the rest is history.

Now when I started my business, I didn’t know it would be as huge as it ended up being. But I just kept working hard and growing my business because I wanted to quit my day job so bad. And then something happened. People from all around the world started contacting me, asking me to help them start a Proposal Planning business in their country. People all over the US were also starting their Proposal Planning company, many using my model as their starting point.

And that is when it hit me. My business had left a legacy. My business had given people around the world an idea to start their own business. My little idea had helped to create jobs and a path to financial freedom for people around the globe. When I am no longer on this earth, when The Heart Bandits is no more, there will still be a Proposal Planning industry and I helped start that. Now with my Academy, I continue to help people around the world start their own Proposal Planning biz.

What can you do in your business that would allow your business to truly leave a legacy? To truly leave an impact on people or places that will last longer than you are here on this earth? Maybe you can offer a new service that will be the game changer. Or maybe you can get your business involved with a cause that will change lives. If you don’t already have the legacy in mind, work backwards. Think of the legacy you WANT your business to leave and then add a service or goal that will put you on the right path. Maybe it is creating a pop-up wedding biz or starting a Proposal Planning company in your area or for a certain segment of the market?

If you think Proposal Planning might be for you, be sure to sign up for my Proposal Planning Formula™ waitlist here. Don’t forget to download my FREE resources:

How To Identify Your Target Market

If you are a Wedding Planner that is launching Proposal Planning services for the first time, you are probably overwhelmed at the thought of targeting this new market. After all, you are used to targeting brides in your current marking and this is a big change. And if you are new to event planning and starting your own Proposal Planning business, this is likely your first time needing to identify your target market and that can be a lot as well.

If you really want to intimately understand the type of client that books a Proposal Planner, you won’t want to miss my FREE masterclass that is coming up in March. Sign up for the waitlist here. In this masterclass, I go over the characteristics that almost ALL proposal clients have in common. But each Proposal Planner will also have a target market this is more specific to the type of client THEY want to serve. So how do you identify that market?

What Is A Target Market

Before going forward, we should define what exactly I mean when I say target market. A target market is a specific, defined segment of consumers that a company plans to serve with its services. So all Proposal Planners are targeting clients looking to propose. But you want to figure out which segment of those clients you most want to target. Examples might be LGBTQ+ community, luxury clients, etc.

Why This Is Important

You need to know exactly who you are targeting BEFORE you create any marketing materials. Marketing materials include your website, social media profiles & content, blogs, and more.

How To Determine Your Target Market

  1. Think about which segment of the market you want to service. Again, examples of this could be the LGBTQ+ community, luxury clients, etc.
  2. Think about the characteristics of that market and the aesthetic they may like. For example, for the LGBTQ+ community you may want to use bright colors and feature same sex couples throughout your website. For a luxury client, you may wish to stick to a neutral palette and a modern design.
  3. Brainstorm where this target market hangs out online. What Instagram profiles to they follow, what blogs do they read, etc?
  4. What are their hobbies and interests? For example, if you are targeting ultra high end clients, maybe they play golf and fly in private jets.
  5. Think about their values. Do they value exclusivity (being offered something no one else can get)? Do they value equality, being offered the same thing everyone else can get?

What To Do With This Information

Once you have done research on your target market, you will take everything you discovered and use it in your marketing. If you are a Wedding Planner, you will use this to create your Proposal Planning page, your blogs that are geared towards the proposer, your social media content, and your keywords & hashtag strategy. If you are new to event planning, you will use this information to create your website, your social media profiles, and all of your content, keywords, and hashtags.

Wondering if becoming a Proposal Planner is right for you? Check out my FREE downloads below.

Do You Really Need A Blog?

A question my students ask me all the time is, “Do I Really Need A Blog?” And the answer is, “YES!”

Now I know why people ask this question. I think I can safely say that most of us don’t actually WANT to write a blog. And why is that? Well, because writing a blog is time consuming and quite frankly, it can get exhausting.

So why not just scrap it then? Well there are actually 2 very important reasons:

1) SEO

Writing a blog is a CRITICAL part of your SEO strategy. When Google (or another search engine) crawls your website, it is looking for relevant keywords and fresh content. If you only have a website and no blog, there won’t be any fresh content and there will be limited keywords. However, if you write consistent blogs, you are CONSTANTLY sending signals to Google that you are the authority on the subject you are writing on. You are adding keywords over and over again and adding fresh content. If you do this CONSISTENTLY, Google will reward you by ranking you for your keywords.

2) Establishes You As An Expert

Another reason a blog is critical, is that your blog lets your target market know you are an expert in your field. For example, if someone goes to a Proposal Planner’s website and they have no blog, they can only review the website and photos. But if they go to YOUR website that has a blog that covers all kinds of Proposal topics, you are going to appear like a true expert in the field. They will also spend way more time on your site because you have so much content on your site that actually helps them with their marriage proposal. And lastly, each blog you write is an opportunity to sell your services.

So now that you know you must include a blog in your marketing strategy, how do you get started? You can start by downloading my FREE resource, Checklist For Your Proposal Planning Marketing Strategy.

Want to take it a step further? Join me in my FREE Masterclass, “3 Simple Secrets You Need To Know To Effectively Market To The Proposal Planning Client.”