Why I Started Selling Pop-Up Wedding Packages

I started Pop The Knot, a pop-up wedding company, in 2016. At that time, I already had a wildly successful proposal planning business and had already started earning a multiple six-figure income through it. So why did I start a pop-up wedding company you ask? Well, there are a few reasons that I started that business and thought you may want to hear about them. My reasons just might resonate with why YOU should start selling pop-up wedding packages. Here are the reasons I started selling pop-up wedding packages:

Gap In The Market

I knew there were a ton of traditional wedding planners, a lot of high-end wedding planners, and many very outdated elopement package websites. But there wasn’t too much in between. Now this was before the pandemic which has sparked a high demand in microweddings, so back then, there wasn’t much out there servicing that audience. I saw a gap in the market, and I decided to fill it. And this is really why most entrepreneurs start the first of something right?

Flash forward 5 years and we now know there was indeed a big market for pop-up weddings and microweddings because vendors around the world are starting to add these services. And now is the perfect time to do it!

Already Had A Proven Business Model

Knowing how to plan a full-scale wedding is one thing. But putting together quick, streamlined, no-fuss weddings is another. I had already been selling pre-made proposal packages through The Heart Bandits. Those all inclusive packages had earned me hundreds of thousands of dollars and they were super easy to implement and very streamlined. So I thought, what if I could apply that same business model to weddings and make them simple pop-up weddings?

Turns out, it was the perfect formula and again, earned me a multiple six figure income. Now I teach people how to put together these easy packages so that they can have the same success.

Diversified My Income

At this point you might be thinking, “OK, what does this have to do with me?” Well THIS is what it has to do with you. No matter what you are currently doing right now in the wedding space, whether it be that you are an officiant, photographer, wedding venue, or Proposal Planner – selling pop-up wedding packages is a very easy way to diversify your income. Like I mentioned, my Proposal Planning business was already doing amazing when I started Proposal Planning, but what if there was a slow period? What if The Heart Bandits took a dip on SEO? You should never, EVER, rely on one source of income. And this is such a simple way to make sure you don’t.

Easy Way To Earn Additional Revenue

I am all for making extra money. But what I am not “all for” is for spending hours and hours to earn additional revenue that I don’t really need. But if you tell me, “Hey, you can make some pretty sweet money doing xyz with not too much effort,” I am all ears. Once you create the pop-up wedding packages and streamline your process, they are a very easy way to earn additional revenue without a lot of day to day work.

Did I pique your interest? Download my FREE Ultimate Guide On Selling Pop-Up Wedding Packages here:

If you think Proposal Planning might be of interest, here are 2 more FREE resources for you to check out:

A Mistake I Made That Cost Me Thousands

When I started one of the world’s first Proposal Planning companies 11 years ago, I made a lot of mistakes. After all, I didn’t have a mentor. There were no resources out there to help me get started. And there were certainly no courses out there to teach me the best way to get clients.

So I spent several years NOT doing something that I now know could have earned me thousands and maybe hundreds of thousands of dollars. And that one thing is, having an email list. What is an email list? An email list is a collection of emails that you have received through your inquiries.

Why Do You Need An Email List?

Potential clients will come to you at all different phases in the buying cycle. Here are the 4 stages of the buying cycle:

  1. Awareness – This happens when a client finds your website and your marketing educates them that they have a problem.
  2. Consideration – At this phase, they know they have a problem and they are considering their options
  3. Intent – During this stage, they are ready to make a decision
  4. Purchase- They are ready to make a purchase

Why Does This Matter?

It matters because that means if a client visits your website at any stage in the buying cycle OTHER than when they are ready to purchase, there is a chance that they will browse your site and move on. They may never return again. However, if you capture their email, you can continue to market to them and nurture that lead. This ensures that when they are ready to purchase, you are in the forefront of their mind.

Interested in learning more about selling pop-up wedding packages or becoming a proposal planner? Download one of my FREE resources below.

What Is A Pop-Up Wedding?

Microweddings….the buzz word of 2021.

I started my pop-up wedding company back in 2016. This was before the pandemic and before microweddings became such a huge trend. But while a microwedding is typically just a scaled down wedding, a pop-up wedding is a bit different.

Here are the characteristics of a pop-up wedding:

  • Experience is quick, typically an hour
  • Small guest count, usually 25 or less
  • Inclusive of wedding essentials (venue, officiant, photographer, and bouquet)
  • Offers upgrades or enhancements
  • Affordable

Now we all know couples that want huge lavish weddings. We also know couples that want to elope. But who actually wants to book a pop-up wedding? The truth is…. a lot of people do. Here are a few reasons that people want a pop-up wedding versus a traditional wedding. Because they:

  • Want to save money
  • Want to avoid spending months or longer on planning their wedding
  • Want to eliminate family drama over who is invited and who is not

Pop-up weddings are great to add to your existing services because they are streamlined and can provide a quick cash injection into your business.

Want to learn if pop-up weddings are for you? Check out my free resource below:

If Proposal Planning is more your jam, I have some freebies for you too!

Cheatsheet: Social Media Trends in 2021

If you are a Proposal Planner or Pop-Up Wedding planner, social media needs to be a huge part of your marketing strategy. But even though keeping up with the trends is completely necessary, it can be daunting. So I have decided to create a little cheatsheet for you and cover the biggest social media trends in 2021.

Instagram Reels

No doubt you have seen Instagram’s version of Tic Tok. Every time you open you open your search tab in IG, you are bound to see the newest Reels from your followers. That is because Instagram LOVES video and pushes video content over all other types of content. If you want to increase your visibility and engagement on Instagram, you need to post reels frequently. 4-7 posts a week would give you the most ROI for your time. To make one, simply hit the + button on the top of your account, choose Reel, and get to creating.

Clubhouse

I am sure you have heard of this new platform because everyone is talking about it. And more importantly, people are talking about how to get in because it is invite only! I think that is part of the appeal and why this new social media platform is blowing up, because it feels exclusive. But what is it? It is an audio-based platform where users can hop into various virtual chat rooms and talk with other creatives about a range of topics. It may not be a practical way to connect with your target market, but it is a great way to build your referral partners (people that will refer clients to you.) Download the app and apply to get in. If someone you know is already on the platform, you will get in faster.

Microblogging

This year, Instagram announced that they were changing the way they display search results and now they actually will present posts to users based on content. So that means IG is no longer only presenting posts that have hashtags that match the users inquiry, they are also presenting posts that have CONTENT that match what the user is searching for. And that is why you may have noticed that people are posting longer, blog-like captions on their social media profiles. This is known as microblogging and if you want more exposure, you need to include it in your marketing strategy.

Social Causes

In the past, businesses have often been careful about using their platform as a way to voice their own opinions on social causes. However, according to Forbes, 70% of Gen Z buyers attempt to purchase goods and services from brands they deem socially responsible. So don’t be afraid to use your platform to talk about the causes that are the most important to you. Not only will you feel good and do good, you will be rewarded for it.

If you haven’t yet started your Proposal Planning or Pop-Up Wedding planning services, check out my freebies below. The Heart Bandits Academy offers the only Proposal Planning school and we also have a course teaching you to create pop-up wedding packages.