Why I Started Selling Pop-Up Wedding Packages

I started Pop The Knot, a pop-up wedding company, in 2016. At that time, I already had a wildly successful proposal planning business and had already started earning a multiple six-figure income through it. So why did I start a pop-up wedding company you ask? Well, there are a few reasons that I started that business and thought you may want to hear about them. My reasons just might resonate with why YOU should start selling pop-up wedding packages. Here are the reasons I started selling pop-up wedding packages:

Gap In The Market

I knew there were a ton of traditional wedding planners, a lot of high-end wedding planners, and many very outdated elopement package websites. But there wasn’t too much in between. Now this was before the pandemic which has sparked a high demand in microweddings, so back then, there wasn’t much out there servicing that audience. I saw a gap in the market, and I decided to fill it. And this is really why most entrepreneurs start the first of something right?

Flash forward 5 years and we now know there was indeed a big market for pop-up weddings and microweddings because vendors around the world are starting to add these services. And now is the perfect time to do it!

Already Had A Proven Business Model

Knowing how to plan a full-scale wedding is one thing. But putting together quick, streamlined, no-fuss weddings is another. I had already been selling pre-made proposal packages through The Heart Bandits. Those all inclusive packages had earned me hundreds of thousands of dollars and they were super easy to implement and very streamlined. So I thought, what if I could apply that same business model to weddings and make them simple pop-up weddings?

Turns out, it was the perfect formula and again, earned me a multiple six figure income. Now I teach people how to put together these easy packages so that they can have the same success.

Diversified My Income

At this point you might be thinking, “OK, what does this have to do with me?” Well THIS is what it has to do with you. No matter what you are currently doing right now in the wedding space, whether it be that you are an officiant, photographer, wedding venue, or Proposal Planner – selling pop-up wedding packages is a very easy way to diversify your income. Like I mentioned, my Proposal Planning business was already doing amazing when I started Proposal Planning, but what if there was a slow period? What if The Heart Bandits took a dip on SEO? You should never, EVER, rely on one source of income. And this is such a simple way to make sure you don’t.

Easy Way To Earn Additional Revenue

I am all for making extra money. But what I am not “all for” is for spending hours and hours to earn additional revenue that I don’t really need. But if you tell me, “Hey, you can make some pretty sweet money doing xyz with not too much effort,” I am all ears. Once you create the pop-up wedding packages and streamline your process, they are a very easy way to earn additional revenue without a lot of day to day work.

Did I pique your interest? Download my FREE Ultimate Guide On Selling Pop-Up Wedding Packages here:

If you think Proposal Planning might be of interest, here are 2 more FREE resources for you to check out:

What Is A Pop-Up Wedding?

Microweddings….the buzz word of 2021.

I started my pop-up wedding company back in 2016. This was before the pandemic and before microweddings became such a huge trend. But while a microwedding is typically just a scaled down wedding, a pop-up wedding is a bit different.

Here are the characteristics of a pop-up wedding:

  • Experience is quick, typically an hour
  • Small guest count, usually 25 or less
  • Inclusive of wedding essentials (venue, officiant, photographer, and bouquet)
  • Offers upgrades or enhancements
  • Affordable

Now we all know couples that want huge lavish weddings. We also know couples that want to elope. But who actually wants to book a pop-up wedding? The truth is…. a lot of people do. Here are a few reasons that people want a pop-up wedding versus a traditional wedding. Because they:

  • Want to save money
  • Want to avoid spending months or longer on planning their wedding
  • Want to eliminate family drama over who is invited and who is not

Pop-up weddings are great to add to your existing services because they are streamlined and can provide a quick cash injection into your business.

Want to learn if pop-up weddings are for you? Check out my free resource below:

If Proposal Planning is more your jam, I have some freebies for you too!

Intimate Events & The Holidays

If you have been following any of my companies (The Heart Bandits or Pop The Knot), then you already know that planning intimate events are my jam. I focus on planning marriage proposals for 2 and pop-up weddings for 25 guests or less. Being a planner specializing in intimate events is good for many reasons, but today, I want to focus on one important reason.

Intimate events are extremely popular during the holidays.

Marriage proposals are very popular between November-February. In fact, most people refer to these months as “engagement season” or “proposal season.” There are a few reasons that people love to propose during the holidays.

  1. Time Off Work – People that are proposing like to take time off to travel for their proposal or even to celebrate. During the holiday season, they already typically have time off.
  2. Be With Family – Holidays are a time for family. So if a client wants to propose in a way that includes family members or even wants to celebrate with family after, the holiday months are the perfect time to propose.
  3. Perfect Time To Create A Memory – The holiday season is all about creating memories. People already tend to look back and reflect on their special holiday memories so proposing during that time makes complete sense.
  4. Engagement Rings On Sale – Many stores offer holiday engagement ring specials giving people even MORE reasons to propose during the holidays.

Likewise, pop-up weddings (which are another way to diversify your business) are also pretty popular during the holidays. The reason being is that the target market for pop-up weddings are brides that are NOT looking for traditional weddings and ARE looking for a deal. So many of them choose to get married during off-season. Additionally, these brides love to have their pop-up wedding during this time too for several reasons:

  1. Get A Deal On The Venue – Wedding venues can be more affordable during the holidays when it is not wedding season. One caveat is if the venue also caters to holiday parties. However, not all wedding venues do that so you can definitely get a great deal during this time.
  2. Get A Deal On The Dress – Many bridal stores have sales on wedding dresses during “off-season” so a bride on a budget can find a great pop-up wedding dress for a bargain.
  3. Time Off Work- Most couples looking to get married want to take some time off of work for their wedding. Since they already typically get some time off during the holidays, this makes it the perfect time to say “I Do” with a pop-up wedding.
  4. Be With Family- Many couples want their families at their pop-up weddings and many families get together for the holidays.

So what are you waiting for? If you are ready to find out how you can diversify your income in your wedding business, check out these FREE downloads!

Free Download, “3 Reasons You Must Add Proposal Planning Services To Your Business Now.”

Free Download, “The Ultimate Guide to Selling Pop-Up Wedding Packages.”