Why I Started Selling Pop-Up Wedding Packages

I started Pop The Knot, a pop-up wedding company, in 2016. At that time, I already had a wildly successful proposal planning business and had already started earning a multiple six-figure income through it. So why did I start a pop-up wedding company you ask? Well, there are a few reasons that I started that business and thought you may want to hear about them. My reasons just might resonate with why YOU should start selling pop-up wedding packages. Here are the reasons I started selling pop-up wedding packages:

Gap In The Market

I knew there were a ton of traditional wedding planners, a lot of high-end wedding planners, and many very outdated elopement package websites. But there wasn’t too much in between. Now this was before the pandemic which has sparked a high demand in microweddings, so back then, there wasn’t much out there servicing that audience. I saw a gap in the market, and I decided to fill it. And this is really why most entrepreneurs start the first of something right?

Flash forward 5 years and we now know there was indeed a big market for pop-up weddings and microweddings because vendors around the world are starting to add these services. And now is the perfect time to do it!

Already Had A Proven Business Model

Knowing how to plan a full-scale wedding is one thing. But putting together quick, streamlined, no-fuss weddings is another. I had already been selling pre-made proposal packages through The Heart Bandits. Those all inclusive packages had earned me hundreds of thousands of dollars and they were super easy to implement and very streamlined. So I thought, what if I could apply that same business model to weddings and make them simple pop-up weddings?

Turns out, it was the perfect formula and again, earned me a multiple six figure income. Now I teach people how to put together these easy packages so that they can have the same success.

Diversified My Income

At this point you might be thinking, “OK, what does this have to do with me?” Well THIS is what it has to do with you. No matter what you are currently doing right now in the wedding space, whether it be that you are an officiant, photographer, wedding venue, or Proposal Planner – selling pop-up wedding packages is a very easy way to diversify your income. Like I mentioned, my Proposal Planning business was already doing amazing when I started Proposal Planning, but what if there was a slow period? What if The Heart Bandits took a dip on SEO? You should never, EVER, rely on one source of income. And this is such a simple way to make sure you don’t.

Easy Way To Earn Additional Revenue

I am all for making extra money. But what I am not “all for” is for spending hours and hours to earn additional revenue that I don’t really need. But if you tell me, “Hey, you can make some pretty sweet money doing xyz with not too much effort,” I am all ears. Once you create the pop-up wedding packages and streamline your process, they are a very easy way to earn additional revenue without a lot of day to day work.

Did I pique your interest? Download my FREE Ultimate Guide On Selling Pop-Up Wedding Packages here:

If you think Proposal Planning might be of interest, here are 2 more FREE resources for you to check out:

What Is A Pop-Up Wedding Bomber?

We all know what photo bombers are right? Those annoying people that walk by right as you go to take a photo. You often don’t notice them until you go to post your perfect Instagram photo and see that you’ve been photo bombed. So what is a pop-up wedding bomber? Or a proposal bomber? Well, you are probably thinking that I am referring to someone that gets in the way of pop-up wedding or proposal pictures. But no…this type of bomber is much worse. I am talking about a person that is NOT your client, that gets in the way of you planning your perfect event.

Here are 3 things you need to know about a pop-up wedding or proposal bomber and what you can do if you find yourself dealing with one.

1. They Are Usually Family

Normally, the well meaning pop-up wedding or proposal bomber is a close friend. Oftentimes, the bride or proposer introduces the bomber by saying something like, “I am cc’ing my mom here who is helping me plan.”

What can you do when this happens? I like to politely greet the new person and just remind my client that the contract is between myself and them so the planning does need to between us two. I do let them know that I am happy to keep the person cc’d though. However, this can turn into a big problem so you want to tread carefully here. (see points 2 & 3 below).

2. Try To Make Changes

Now where the trouble really happens is when the well intended bomber starts making “suggestions” on things they know your client will like. For example, “I know she would want her Grandma to sit up front.” Or for a proposal, “I know he would want a heart shape instead of a semi-circle.” But what happens when your client really didn’t want these changes?

What can you do? If I get put in the position to work with a bomber, I tell them that any changes have to come directly from the bride or proposer. I will not take any direction from someone that is not my client. And what about if the bomber is on-site making changes and it is too late to get approval from the client? In that case, you have 2 options. You can tell them that the way things are is what you have approval for and you cannot make changes. Or if the bomber has been an issue the whole time, you can ask your client in advance if they have permission to make any changes on the day of.

3. Time Suckers

The last and the most egregious issue a bomber will cause you, is they will suck up way too much of your time. Once the bomber gets direct access to you, they may start emailing or calling to ask “quick questions.” They may request phone calls to “go over details.”

What can you do? Again I would politely let the bomber know that you have to stick with planning directly with the client that you are under contract with. Then you can say that you’d be happy to schedule a call with the client and they are welcome to be on the call if they’d like. That way you are letting them be involved but staying in charge of your event.

If you are not yet a Proposal Planner or selling pop-up wedding packages, you won’t want to miss my FREE resources below. Learn all about how to be a Proposal Planner and how to sell pop-up wedding packages.

What Is A Pop-Up Wedding?

Microweddings….the buzz word of 2021.

I started my pop-up wedding company back in 2016. This was before the pandemic and before microweddings became such a huge trend. But while a microwedding is typically just a scaled down wedding, a pop-up wedding is a bit different.

Here are the characteristics of a pop-up wedding:

  • Experience is quick, typically an hour
  • Small guest count, usually 25 or less
  • Inclusive of wedding essentials (venue, officiant, photographer, and bouquet)
  • Offers upgrades or enhancements
  • Affordable

Now we all know couples that want huge lavish weddings. We also know couples that want to elope. But who actually wants to book a pop-up wedding? The truth is…. a lot of people do. Here are a few reasons that people want a pop-up wedding versus a traditional wedding. Because they:

  • Want to save money
  • Want to avoid spending months or longer on planning their wedding
  • Want to eliminate family drama over who is invited and who is not

Pop-up weddings are great to add to your existing services because they are streamlined and can provide a quick cash injection into your business.

Want to learn if pop-up weddings are for you? Check out my free resource below:

If Proposal Planning is more your jam, I have some freebies for you too!